First in Service News

F1S Launches Cruise Division

Deck 15 at Night

Royal Caribbean Harmony of the Seas

Cruising is booming. With more and more requests for sea getaways, F1S has officially launched F1S Cruises. The specialty division will take the guesswork out of which cruise is the right fit for our well-traveled clients.

Run by cruise industry veteran Stephen Scott, it will work with 31 top ocean and river cruise lines to recommend the best itineraries and ships for you. Stephen, an award-winning former executive at Royal Caribbean says, “There’s a reason that people continue to cruise in record numbers. There is something for everyone – from multi-generational family gatherings, to singles and adventure lovers, to ultra luxury yacht-goers.”

He adds, “While the options are limitless, it can be overwhelming for travelers to figure it out on their own. They don’t know where to begin. My team and I simplify the process right away by asking the right questions and working hand in hand with the best cruise lines in the business – like Crystal Cruises and Silversea – to customize each experience.”

In fact while about one in four Americans has taken a cruise, more than 70% of them use travel advisors. With more and more diverse ships, new local ports, more activities like indoor sky-diving, interactive entertainment, Broadway shows, high-end luxury experiences with high speed internet, and a major increase in international offerings, the upward trend is expected to continue.

F1S kicks off the launch with a fall ad campaign in Bella magazine, an upscale women’s monthly in New York and LA. The campaign includes event sponsorship during New York Fashion Week with Paris Hilton and the LA celebrity launch of the magazine in late September. To begin your journey, contact F1S Cruises at 212-398-8700 or cruises@firstinservice.com.

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