First in Service News

Top Trends in Upscale Travel

F1S CEO Fernando Gonzalez with Virtuoso Hotelier of the Year Jose Silva, Four Seasons Hotel George V, Paris

Virtuoso Travel Week may well be the travel equivalent of New York Fashion Week. Every August, the F1S team heads to Las Vegas to meet with the who’s who in the luxury travel world – from the most exclusive new names in hotels and cruising to VIP tour companies. The goal? To make sure we’re on top of trends and in touch with the best of the best for you.

Interested in the hottest emerging luxury and experiential destinations? According to Virtuoso, travel to these Top 10 countries has seen the biggest surge this year:

1. Kenya
2. Iceland
3. St. Martin
4. China
5. Ecuador
6. Japan
7. South Africa
8. Tanzania
9. Croatia
10. Jamaica

Some of our favorite hotels were also honored in the “Best of the Best” awards:

Hotel of the Year: Borgo Egnazia, Savellerti di Fasano, Italy
Best Achievement in Design: Faena Hotel Miami Beach, Florida
Best Culinary Experience: The Farmhouse Restaurant , Farmhouse Inn, California
Best Bar: The New York EDITION, New York
Best Family Program: Rosewood San Miguel de Allende, San Miguel de Allende, Mexico
Best Experience: Belmond Hotel das Cataratas, Foz do Iguaçu, Brazil
Sustainable Tourism Leadership: andBeyond Phinda Private Game Reserve, KwaZulu-Natal, South Africa
One to Watch: Hotel Eden Rome, Dorchester Collection, Rome, Italy
Hotelier of the Year: José Silva, Four Seasons Hotel George V, Paris, France

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